"November 10, 2014, 9:05am EST
"The art of creating demand: a Calvin and Hobbes story
"Michael del Castillo
Upstart Business Journal Technology & Innovation Editor
"The UpTake: Perhaps the best way to drive up the value of your product isn't to license it at all, and just wait for your fans to fight tooth and nail to get it....
"Other than the official books, calendars, and that which is printed in old newspapers, the most notable—and perhaps only—product to receive a Calvin and Hobbes license is the 1993 texbook called Teaching with Calvin and Hobbes..."
http://upstart.bizjournals.com/entrepreneurs/hot-shots/2014/11/10/the-art-of-creating-demand-a-calvin-and-hobbes.html?page=all
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